Website Design
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Your website design not only needs to reflect your brand and your business – it needs to be unique in your marketplace. With this in mind, our website designers take exceptional care to research your competitors and your industry. This attention to detail ensures that your web presence isn’t just striking in its own right – its design and functionality is crafted to give you a competitive edge over your competitors.
After all, your success is our reputation – and that’s why we go the extra mile to make your business shine. It may sound corny, but we believe that your website should be as individual as you are – and our innovation coupled with your product is a winning combination.
Website Development
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Although websites may look very similar on the outside, not all web coding is the same. Under the skin is where the real work happens – and where the battle of SEO is won or lost. The web is a competitive place, so why start with anything but the best?
That’s why every Guided Creative website is built to stringent W3C standards, meaning our technical expertise is at the forefront of international web development standards. By building to these standards, our websites are exceptionally robust in the face of continual advances in web technology – and give your website the best possible platform to begin your Search Engine Optimisation process.
E-commerce
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If you sell products, you can benefit from e-commerce, also known as an online shop – spreading your customer reach literally across the globe. We at Guided Creative like to think outside the box, so we feel that it’s not just physical product offerings that can benefit from e-commerce facilities. We’re thinking gift vouchers, we’re thinking block bookings of training time... if you sell, e-commerce might just be what you need to open up the doors to a whole new set of opportunities.
The Guided Creative web designers believe that any website using e-commerce capabilities should be seamlessly integrated, easy to update and provide superb reporting and analysis facilities, to ensure you’re right on top of your sales. What could be simpler?
Content Management Systems
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Keeping your website continually updated with fresh new content is one of the secrets to good search optimisation – and a site which encourages your customers to return time and again. That’s where the value of a Content Management System (or CMS) comes into play, for it enables you to easily upload new content such as images, blogs, press releases and latest news without any web development knowledge – and without the worry of damaging your existing website design.
A Content Management System puts you in control of your website – and gives you the power to keep your web content bang up to date and relevant to your web audience. However, we realise that changing your website can be a scary thing to start with, so our team are on hand to guide you through those first steps, advise you on the keywords you should be using and help you on the way to web content success.
Search Engine Optimisation
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SEO stands for Search Engine Optimisation – and if you don’t have it, your website will never perform to its full potential. Simply put, SEO is the process of making your site easier to find on search engines by the people who need your services or goods. There are as many urban myths expounded about SEO as there are ‘get rich quick’ operations who promise you can be at the top of Google within a matter of hours. The truth is that there are no quick fixes when it comes to SEO, but there are tried and tested strategies which will definitely boost your Google rankings and in turn help drive more targeted business to your virtual door. Our SEO specialists don’t make promises they can’t keep and they don’t play fast and loose with your money. What they do achieve are long-lasting results which offer a great return on your investment and help put you in front of those people that, without SEO, you’d be unlikely to reach
Flash
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A Guided Creative website takes the basic principles of customer engagement to heart. In a multimedia world, your digital presence has to grab the attention of the viewer right from the off. That’s where Flash animation comes in – a highly engaging and visually stunning way to showcase your business in an interactive manner.
As with all good things, however, you can have too much of it. So, our web designers take care that Flash is used subtly to enhance, not detract, from your website, and doesn’t detract from your SEO potential. It’s all part of the process to create the perfect positioning, content and functionality to showcase your business to best effect.
Hosting & Domain Name Registration
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Many businesses only ever think about their web hosting when something goes wrong – for instance, if their site goes offline. We believe that hosting is the last thing businesses should have to be concerned with, which is why we offer a variety of hosting and management options to ensure that you never get caught out.
With regular website backups, secure servers and emergency procedures in place in case of power failures, web hosting will be one less thing for you to worry about – and your website will stay where it belongs - online.